Tyler Technologies Partners Up With Agency Creative

We are happy to announce that we have just been named agency of record for Plano-based Tyler Technologies. Tyler Technologies is a publicly traded company that provides software & services to more than 7,000 local government offices throughout all 50 states, the US Virgin Islands, Canada, Puerto Rico, and the United Kingdom.

“Agency Creative clearly demonstrated their experience, strong creative and keen strategic branding insights. They fully understood the daunting scope of our needs and our unique opportunity to grow this brand. Add to that instant sense of chemistry, and we knew we had found true marketing partners,” confided Samantha Crosby, Senior Director of Marketing, Tyler Technologies.

“Agency Creative is thrilled to be part of the Tyler Technologies team,” said Agency Creative President, Mark Wyatt. “We look forward to advancing the power of this already significant brand.”

Agency Creative is a full-service strategic branding agency that specializes in helping companies deal with the challenges and obstacles that are associated with brand transition. If your brand is in transition, call us at 972.488.1660. It’s what we do.

Agency Creative launches new branding campaign for Allied Affiliated Funding

Allied Affiliated Funding, formerly known as Allied Capital Partners, is a nationwide leader in commercial finance specializing in accounts receivable factoring - also known as invoice factoring. Allied selected us in late 2008 as their agency of record.

"The Agency Creative team has been an absolute delight to work with on the re-branding of our company. Their professionalism, strategic guidance, creativity and keen attention to detail is refreshing. I have been very pleased with the exceptional work and service we have received, and I am glad to have found such a reliable and innovative agency partner," stated Karen Tramel, Director of Marketing.

On April 21, we launched the Allied's new strategic brand positioning and branding campaign. Read the full story and see the creative.

Smart Marketing During Lean Times

Our current economic environment has many clients pulling back their advertising budgets. So knowing where to place the advertising dollars when times are lean is extremely critical. One of the most effective and least costly marketing tools is search engine marketing (SEM). Of course, it performs better when your web site is optimized with relevant content, keywords, meta data, etc. Our clients typically obtain 35 to 50 percent more leads/success through their SEM program over other individual tactics within their marketing mix. To top it off, it is easy to track and identify the ROI. There are no guarantees in garnering the top organic listing(s), but an online pay-per-click ad campaign will provide first-page exposure while increasing organic listings. Some industries perform much better than others, so I recommend at least a three-month SEM program to see if it can be a top perfomer for your company.

Agency Creative has moved!

We are finally settling in to our new offices after moving the weekend prior to Thanksgiving week. Our offices are still in Addison, just 1.5 miles North from our old location which was at Addison Road and Arapaho Road. The new office address is 16901 N. Dallas Parkway, Suite 212 located in the Treepoint Plaza. A two-story black glass building that sits just between Addison Road and Dallas Parkway. Our building is a half mile South of Trinity Mills and the Dallas Parkway.

We look forward to showing off our new digs to you.

The Real Thing?

Is Coke the real thing? Do things go better with Coke? Does Coke add life? A brand can make whatever promise it chooses to––and Coca-Cola has made its share. But sometimes, a brand promise is like this sidewalk mural. It works only when viewed from a certain angle. View it from any other vantage point, and it is flat. Unconvincing. The problem is that many brands want to promise something that looks convincing from only one angle. Their angle. At Agency Creative, we work to protect our clients from these kind of company-centered promises. We let them spit them out and we politely shoot them down. We then work with our clients to craft a brand promise that works from every single angle. Because the best advertising promises are those that dimensionalize the brand. Not the ones that fall flat.

Having fun yet?

This Volkswagen ad from Germany got us thinking. Wouldn't it be great if life came equipped with a Thrill0meter? A way to track how much fun you are having? Well, at Agency Creative we have just that. We call it the Big Wall. We throw our ideas up on the Big Wall, then ask ourselves what is exciting. What is unexpected. What makes our palms sweat. We cover our bases, then we aim for the fences. We keep swinging until we knock it out of the park. Because if we aren't thrilled, how is your customer going to be thrilled?

Through their eyes

The National Geographic Channel is running a series of ads that "visualizes" seeing the world through the eyes of others. This is something that Agency Creative prides itself on. The ability to view your brand through the eyes of your various targets. We put ourselves in the shoes of your customer. We peer through the peepers of your internal audience. We look at the brand from the vantage point of your retailers, wholesalers, etc. We get a glimpse of the brand through the eyeballs of all stakeholders and stockholders. We call it "360-degree thinking." You can just call it smart.